God Inc.
I could try and compend all the articles i just read on the commecialisation of yoga. or you could just google it yourself and see prove that god is ubiquitious even on the internet as millions of bytes shoot though our gigabyte lan cables bringing flash videos of comments of people who lost upto 10 kgs in a week due to their rs 1000 per session personal spiritual consultants.
and he's helping alleviate poverty. millions are earned by gucci, vogue and agoy accessories (its yoga spelt backwards...genius huh?) and spent by madonna, liz taylor, clintons etc. on the same. meanwhile in india, yoga is in vogue with the young due to the west.

and here's the irony - the corporate world - the ones with the actual need for a way to quell the executive's road rage that promises all his juniors have hell at work before he even walks out of his car at 9 am - have no access or time for yoga.
Labels: commercialisation of spirituality, yoga, yoga fashion